“The Mayan calendar predicts it and modern science confirms, that in the year 2012 an unprecedented solar occurrence will have a devastating impact on our planet” if you believe in prophecy or have been watching T.V recently, you already know this.
Streaming through the T.V screen with a pleasant voice and a friendly smile, the IHC, Institute for Human Continuity will have you know that in the next three years the Earth will be threatened with a 94% chance of emanate destruction, from the searing scorch of a massive sun flare, the catastrophic displacement of the crustal plates, or even an life ending collision with the mysterious Planet X. And since IHC website was launched in early 2009, over 11 million people have signed up for a lottery to be “saved” in one of their many underground cities or space colonies.
Fortunately, for the sake of humanity, the IHC and its “facts” are all a misleading campaign to promote one of Sony’s latest movies.
Though, the serious and life threatening manner in which Sony presents the end of world has coned millions into giving the company personal information in hopes of being “saved”.
With such a genius campaign, it’s almost hard to even get mad at Sony, though that is exactly what we should be.
Fear has always been an effect means to make people voluntarily believe or buy into a religion, war, or even politician. And now Sony has raised the bar.
The IHC website has no inclination of promoting a movie, and if the commercial didn’t say (film not yet rated) at the bottom, their would be little way to know, at face value, that its all a big scam. Though with no more than a simple Google search on IHC background, the hoax is clearly exposed. Sadly, to no surprise and much shame, 11 million put in five minutes of time filling out their lottery form rather than finding out the truth just beneath the surface.
So, should we be disappointed Sony for making such a campaign or those who bought into such a hoax? Probably both.
Still, after all the fingers have been pointed, this “end of the world” campaign tells us much about the state and use of fear mongering in the corporate agenda, it also tells us much about its effectiveness on the people and how little people will search for the truth before giving into fear.
The unstable state of global affairs has many people on edge, only adding to the gullibility of people to submit and buy into a fake website that can save you, if only you give them your name and email address for a randomly selected lottery.
There is little more to be said about this, except how overwhelming media marketing, even for a movie, can viciously play on the blind fear of the modern man.
So shame on you 11 million lottery winners, and oh yeah, fuck Sony.